Aeroseal Selects Dayton-Area Executive to Accelerate Development of its Residential Dealer ChannelKevin Dugan
Bill Diederich to lead business team in growing Aeroseal’s Residential Channel Partnerships
Miamisburg, Ohio – March 24, 2020 – To accelerate the expansion of its successful residential dealer channel, Aeroseal, LLC has appointed Bill Diederich, an experienced local executive, as its Vice President of Residential Business. This is the latest strategic hire by Chief Executive Officer, Amit Gupta, as he builds an experienced executive team to drive growth of the duct sealing technology startup.
As Vice President of Residential Business, Diederich is responsible for driving the strong dealer partner support to new levels, while helping partner companies optimize the success of their sales and marketing efforts. Aeroseal’s innovative technologies rely on a global network of 700 dealers to go to market. Diedrich’s extensive background includes experience building channel-based business models in the information technology, audio video and data communications industries.
“Aeroseal’s latest strategic hire will accelerate the expansion of its successful residential dealer channel.”
“Bill’s depth of experience in building strong, cooperative sales and marketing programs with our partners, combined with his successful track record across multiple companies and industries will help Aeroseal’s strategic planning and the continued cultivation of our culture,” said Gupta.
Diederich has lead sales and marketing efforts for Lastar’s multi-channel businesses during his 26-year career with the company. Prior to its sale in 2014, Diederich was Lastar’s President and Chief Executive Officer. Since then, Diederich has worked with Dayton-area business owners, as well as private equity and venture investors, with promotional product, machine tool, and pharmaceutical businesses.
With a passion for building winning channel sales and marketing strategies by tapping into the voice of the customer, Diedrich has presided over sales and marketing successes in distribution, reseller, OEM, private label, business-to-business and direct-to-consumer models during his career.
Diederich is a graduate of Wright State University with a degree in Communication and Sociology, and he serves Wright State as an officer on its Foundation Board.
About Aeroseal LLC
Aeroseal’s innovative duct sealing technology is relied on by HVAC contractors, duct cleaners, home performance and solar consultants to ensure clean and comfortable living environments. Aeroseal’s proven technology seals leaks from the inside of HVAC ductwork by injecting a fog of aerosolized sealant particles into pressurized duct systems. The sealant automatically locates and precisely seals air leaks, while Aeroseal’s system measures and records results to illustrate the performance gains achieved
Developed in 1994 with funding from the U.S. Department of Energy and the EPA, Aeroseal has more than 700 dealers across the globe who have sealed more than 150,000 projects, realizing $500 million in energy savings. For more information, visit Aeroseal online, on LinkedIn, or on Twitter.
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News Media Contact
Kevin Dugan, Aeroseal, Director of Marketing Communications
937-478-4602 or kevinDOTduganATaerosealDOTcom