Geothermal 2018 Trends, Aeroseal Duct Sealing SynergiesBilly Pell
With the tax deadline quickly approaching and recent changes in tax codes, geothermal HVAC has been getting quite a bit of attention in the news. Specifically, in a recent ACHR News article, Editor in Chief Kyle Gargaro highlighted the success HVAC contractors are finding selling residential geothermal systems. You can read the full article here.
After reading the article, it’s interesting to notice synergies between geothermal HVAC systems and Aeroseal duct sealing. Both geothermal and Aeroseal offer tremendous value for contractors and homeowners. Recognizing the synergies between them could potentially help reap the benefits of each solution in the market.
Synergy #1: Referrals
For starters, both geothermal HVAC systems and Aeroseal duct sealing are relatively complex services to understand. Given this complexity, referrals are very valuable for both geothermal and Aeroseal. It’s much easier to see the value and benefits when you know someone else who has had success with them.
Synergy #2: Complete Homeowner Solutions
The ACHR News article brought to light that homeowners choose geothermal HVAC systems for a variety of reasons: “Those customers who choose geothermal do so for many reasons. Comfort, ecology, efficiency, longevity, quiet operation, safety, the potential for energy independence by adding solar PV [photovoltaic] to the equation” (Rob Derksen, owner of Michigan Energy Services).
Similar to geothermal, homeowners also choose Aeroseal duct sealing to meet a variety of residential HVAC needs including:
- Improve home comfort
- Enhance indoor air quality (IAQ)
- Increase energy savings
Contractors have referred to Aeroseal has a “whole home solution.” One example is Barron Heating & Air in Bellingham, WA that used Aeroseal duct sealing help fix a variety of home performance issues in a home. What started with a simple call for an AC unit repair actually revealed other issues including poor IAQ and system performance that Aeroseal duct sealing and other home performance measures were able to fix. Read about the full testimonial here.
Synergy #3: Thorough Understanding of Benefits
For both geothermal systems and Aeroseal duct sealing, it’s important to thoroughly understand the benefits of the services. In the context of geothermal, the ACHR article emphasized the importance of educating the homeowner, and it’s no different with Aeroseal.
Not all homeowners may realize the tremendous benefits of Aeroseal duct sealing for their home comfort, air quality, and energy savings. Homeowner education by contractors is very important. Here’s a brief video that explains homeowner benefits of Aeroseal well:
Synergy #4: Growing Opportunity for Millennials
Along with the recent boom in residential new construction growth, the “millennial” generation is starting to get into home ownership and consequently becoming a bigger user of HVAC services. Furthermore, the ACHR article highlighted, “This is the population that will make the greatest impact for the geothermal industry in the future. [Millennials] want products that are technology driven, efficient, require little maintenance, last a long time, and are good for the environment.” However, these product interests also apply to Aeroseal duct sealing.
Aeroseal is also technology driven, efficient, require little maintenance, last a long time, and are good for the environment:
- Technology driven: Aeroseal utilizes a computerized system for better results than alternative services.
- Efficient: Aeroseal helps improve efficiency of HVAC systems.
- Require little maintenance: Aeroseal eliminates a lot of the headaches associated with other duct sealing methods.
- Last a long time: Aeroseal has an expected life of 40 years.
- Good for the environment: Aeroseal is GreenGuard certified.
Are you a homeowner? Find an Aeroseal residential dealer near you to learn more about the benefits of Aeroseal duct sealing for your home.
Are you a contractor? We’d love to chat with you how Aeroseal can help grow your business and satisfy your customers’ complete home needs (e.g. comfort, air quality, energy efficiency). Call us 877-349-3828, email us, or leave a comment below.