Seasonality: Mastering Business through the Slow Season
Seasonality is a setback for almost all businesses. The pattern of busy season and slow season doesn’t discriminate – it affects any industry, impacting the bottom line of the business. Historically, for those in the HVAC industry, businesses are busy during the cold and hot seasons. However, with the mild and moderate temperatures of the fall and spring, HVAC systems and home climate are not typically top priorities for homeowners. This can inhibit and block business. The booming business success of the summer and winter months can turn and decline in the spring and fall months, which leads to questions on how to redeem it.
HVAC installations and maintenance generally get most of the attention because they generate the most business opportunities. AC unit installations are prominent in the summer while the most common call in the winter is for furnace fixing. Homeowners and contractors often overlook ductwork when trying to isolate the source of the HVAC issue. If there is a problem with the system, many suspect it is because of the equipment (the furnace, AC unit, etc.) when the culprit could be the ductwork. And the issue may worsen if it remains unaddressed.
Homeowner satisfaction is a primary objective for those working on the residential side of the business. Homeowners are always seeking smart solutions, so incorporating the industry’s most transformative technologies into your standard service will attract business. Expanding your offering can also create a growth advantage for future business when repair revenues and other routine revenue channels dwindle during shoulder season.
Comfort is key for many homeowners so options that facilitate healthy air distribution in the home are a common demand in all seasons. Since the home envelope and ductwork are employed over the span of the year, this is a clear avenue for those that supply these options. Solving comfort and indoor issues associated with airflow and ductwork are surefire strategies as year-round opportunities.
Overlooked opportunities, especially year-round opportunities, will deliver consistency by tempering sales declines. These services and solutions can complement a comprehensive HVAC installation, augmenting monthly cash flow for overall revenue while differentiating your business.
Aeroseal can function as a standalone service or it can be bundled. Air duct sealing accompanies your pre-established offering to guide business through the slow season. To evade the downturn, Aeroseal’s any-season service supports business throughout the year.
The slow time will test you, but triumph through it with the help of Aeroseal and supporting solutions.