150-Day Plan (24 Weeks)

What is it?

The 150-day plan is a high-level guide to successful Aeroseal go-to-market execution.

How to use it?

Use it as a brief reference guide. The below timeline format walks you through key functional priorities for new Aeroseal commercial service providers to achieve business growth with their Aeroseal duct sealing services.

Questions?

Rick PapettiContact Rick Papetti, Product and Application Manager at Aeroseal, for any and all of your business needs.

Call: 877-349-3828 ext. 316
Email: rick.papetti@aeroseal.com

Click on a function below (executive, operations, sales, marketing) for more details.

Week 1

Internal announcement of Aeroseal service offering; Announce employee home sealing offer

Week 3

Receive and file executed license agreement

Week 7

Open House with Demo

Weeks 8-24

Follow up with marketing, sales, and operations to ensure successful execution of Aeroseal duct sealing

Week 1

Design Aeroseal trailer or truck layout: box fans, HEPA negative air machine (depressurization) , high capacity fans, duct inspection camera; Confirm Smartseal and sealant storage location

Week 2

Confirm field training site

Week 3

Receive and store Smartseal system; Complete Aeroseal trailer or truck storage; Complete vehicle wrap/identification decals

Week 4

Complete technical training; Begin employee home seals; Create sample sealing blank plates

Week 5

Continue employee home seals

Week 7

Open House with Demo

Week 9

Complete commercial pilot #1

Week 10

Complete strategic partner demonstration (with balancers) #1

Week 13

Complete commercial pilot #2

Week 14

Complete strategic partner demonstration (with mechanical contractors) #2

Week 15

Complete commercial pilot #3; Complete project #1

Week 17-20

Complete project #2

Week 21-24

Complete project #3; Complete strategic partner demo #3

Week 1-2

Review materials in the Aeroseal commercial toolbox

Week 3

Confirm 3-5 lunch/ learn sales training locations

Week 4

Complete the Aeroseal Connect program

Week 5

Complete 1-2 “lunch/learn” presentations; Confirm open house attendance for clients week 7

Week 6

Complete additional “lunch/learn” presentations

Week 7

Open House with Demo

Week 8

Follow up on previous “lunch/learn” presentation participants

Week 11

Complete additional “lunch/learn” presentations

Week 12

Follow up on previous “lunch/learn” presentation participants

Week 15

Complete additional “lunch/learn” presentations

Week 16

Follow up with previous “lunch/learn” presentation participants

Week 17-24

Continue to complete additional “lunch/learn” presentations and follow up with the participants

Week 1

Create Aeroseal Brochure, Web Landing Page, Aeroseal Newsletter, and Case Study Template

Week 2

Mail Aeroseal Intro Letter

Week 3-7

Develop and execute promotion plan for Open House

Week 7

Open House with Demo

Week 10

Distribute Building Solutions content to customers

Weeks 11-24

Continue to promote your Aeroseal solution to your customers and look for new opportunities to enhance existing solutions with Aeroseal duct sealing