5 Critical Lead Gen Tactics Overlooked in Busy Seasons
21 AUGUST 2017 – During the summer (and winter) months when jobs are often coming easily, it can be easy to let some marketing tactics slide to the back-burner, specifically lead generation. Don’t let the following critical lead gen tactics be overlooked by your business in peak seasons.
Sales-Optimized Website
Successful HVAC marketing starts with a website. At an ever-growing rate, the internet is becoming the primary source for homeowners needing a contractor to fix a home issue. If your website is set up appropriately, then they may pass over you for your competition. Make sure your website is clear for homeowners to understand and offers an easy way for them to engage in conversation with you about solving their home issues.
Search Engine Optimization (SEO) Strategy
Creating a sales-optimized website is simply the foundation. There’s a complex art and science to getting homeowners to actually find and visit your site known as search engine optimization (SEO). That’s a technical term for describing how your site shows up when people do web searches on Google, Yahoo, or Bing. In a nutshell, you want to make sure the content of your website aligns with the content being searched on Google, Yahoo, and Bing by homeowners.
Pay-Per-Click (PPC) Campaign
Pay-per-click campaigns are powerful ways contractors can advertise to homeowners. Like SEO, there’s a complex art and science to effective PPC. It’s basically creating ads that show up in online search results on Google, Yahoo, and Bing when people type in specific words that you select (a.k.a. keywords). These keywords can be words that describe your business and services you offer.
Call Tracking
As you run PPC ads, the ultimate goal is to make your phone ring with homeowners interested in your services. However, it can be difficult to track an online ad to a phone call. That’s where call tracking has proven to be a very powerful tool for contractors. It’s now very easy and simple to set up different phone numbers, each correlating to a different marketing tactic, that all go to your main business phone line. All phone calls coded according to the specific marketing tactic and get recorded for you to listen and evaluate efforts both online and on the phone.
HVAC Business Coaching and Support
If you own an HVAC business, then you probably understand the pains of trying to run a business and effectively market it. That’s where HVAC business coaching and support comes into play. There are HVAC marketing experts that can take care of your business’s website design, SEO, PPC, call tracking, and more, so you can focus on running your business.
For example, our sister brand Comfort Institute recently launched Market Leader, Market Leader, a first-of-its-kind lead generation program that combines the HVAC industry’s most proven marketing strategies with a team of HVAC experts dedicated to the single objective of driving new business and closing more deals for you. And it’s guaranteed to work or it costs you nothing. Learn more about the Comfort Institute Market Leader program.